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Will Guidara ran Eleven Madison Park with Daniel Humm and took the restaurant to number one on the World's 50 Best Restaurants list in 2017. The book is about how, and the answer is to care an unreasonable amount about the guest.
The most frequently told story from it is about a hot dog. A party mentioned in passing that they had been in New York for a week without managing to eat a street hot dog. Guidara ran out, bought one for a couple of dollars and had the kitchen plate it as a course of its own on the tasting menu. That is the sort of thing the book is about, and it has less to do with money than with listening.
Published under Simon Sinek's imprint, which explains who it is really aimed at. Its impact has been considerably greater outside the restaurant industry than within it.
Guidara was also an adviser on the television series The Bear, and the episode where that surly restaurant manager, you know the one, stages at a fine-dining restaurant and comes out completely professional and heartfelt is based directly on his ideas.
Read it as a book about service rather than a book about food, and it becomes considerably better.
Format: Hardback
Number of pages: 288
Language: English
First published: 2022
