In post-war Italy, the milk jug in hotels was an anonymous utility object with no name behind it. Not for Alessi and the architectural duo Carlo Mazzeri and Anselmo Vitale: their Avio line, designed for the hotel industry but equally at home on a private breakfast table, was an early expression of Alessi’s conviction that an everyday object could carry a signature. Mazzeri and Vitale met at the architecture academy in Venice, later founded the design studio Standard and collaborated with Alessi for decades. 93/50 is the milk jug from that line, designed in 1976.
Made from brushed 18/10 stainless steel, 50 cl, height 11.8 cm. What makes it distinctive is the handle: welded to the body rather than cast as a single piece with it, a technical innovation that allowed for a cleaner, more sculptural silhouette. On the breakfast table, in the hand on its way to a cup of coffee, on a tray for guests. You pour milk from it and do not think about the jug. That is really the point.
A milk jug you buy once and never need to replace. You can tell from the first pour.